The Swatch Store at Piazza Gae Aulenti, 1 in Milan, was the stage for an animation-themed event. A talk to explore the influence that cartoons have on contemporary society with exceptional guests. Dario Moccia, an authoritative voice in the world of animation and comics, Federico Barengo, a digital communicator specializing in fashion, and Carlo Giordanetti from Swatch. The three engaged in a discussion about the impact of animated TV series on pop culture and fashion.

The event was organized by Swatch to initiate a conversation about animation and involve a broader audience. It targeted not only the world of fashion but also animation enthusiasts who gathered to witness the project. Consider the extensive and diverse community of Dario Moccia present at the event, aligning perfectly with Swatch’s intention to engage a varied audience during this talk. In tandem with Federico Barengo, who, with his expertise, broadened the conversation on the fashion front.