After driving the West Coast crazy for eight months, The Color Factory took off and moved to New York, where it has been attracting thousands of visitors for about a month.

The Color Factory is not an exhibition, it is not an installation, but an experience. This kind of pop-up space is very popular in America, where people go crazy about places like the Ice Cream Museum or the Pizza Museum.

Through 16 ambient installations curated by as many artists, the spectators will be immersed in a world of technicolor. It is a place where you can interact with walls, floors, objects and give expression to your creativity.

In SoHo, in the space on 251 Spring Street, there is a dance floor, a floating room and a room where you can discover your secret color.

In addition, with a ticket price of $38, the color experience created by Jordan Ferney has become a real gold mine, satisfying both organizers and visitors. Well, if you’re in the area you just have to book and make a visit.