The “Be Like Mike” campaign, launched at the end of the summer of 1991 after its first championship, marked the beginning of Michael Jordan‘s fame and his transformation into a global icon. A claim born as a motivation to be like him on the court soon developed into a message that went beyond basketball. Being like Mike meant much more than slam dunks, it represented greatness in all forms.
Twenty-six years later, the campaign and brand continue to inspire past and present generations and to celebrate the iconic heritage of the brand, the Jordan Brand Holiday’ 17 collection evolves from performance to sportswear and training.
“Holiday ‘17 is designed to help athletes Fly Above on and off the court.”
The collection has a number of interesting goodies: two new Air Jordan XXXII, with a design inspired by the essence of the Air Jordan II, with an integrated lacing system and Flyknit technology.
The Air Jordan XI Win Like’ 82 in white and midnight navy and the Air Jordan XI Win Like’ 96 in bright red painted leather. Two models that celebrate the silhouette of 1995, enriching it with colors that tell the story of MJ’s career.
Coming on the market there is also the apparel, technician, and lifestyle, to drive enthusiasts and new generations crazy: Jordan 23 Tech Vest, Jordan 23 Flight Tech Shield Hoodie, Jordan Wings MA-I Jacket and Jordan Wings Jacket and pant.
You can find all the info here.
