Today we say goodbye to Giorgio Armani, and with him a piece of history that goes far beyond fashion. His strength was in transforming elegance into a truly universal language, one capable of lasting over time. The deconstructed jackets, the soft lines, the choice of an androgynous style redefined the way men and women dress, freeing them from rigidity and outdated codes.

Giorgio Armani and the World of Cinema

His language also conquered cinema, becoming part of the collective imagination. In American Gigolo, Richard Gere doesn’t simply wear a jacket: he embodies an idea of seduction and modernity that from that moment on would be inseparable from the Armani name. From then on, Hollywood looked at him as an architect of characters, rather than just a costume designer: each of his garments was a visual story, a piece that gave credibility and strength to the actor wearing it.

From Cinema to Sport

His vision did not stop at cinema or the catwalks. Armani believed in sport as a space of shared identity: he was president of Olimpia Milano – turning a basketball team into a symbol the city could be proud of – and he dressed Italy at the Olympic Games, creating uniforms that combined aesthetics with national spirit.

With the Fondazione Giorgio Armani and the Armani/Silos, he also created places designed to preserve and share his vision, living archives that tell his aesthetics as if they were an alphabet to be deciphered. Not just fashion, but creativity at 360 degrees: from art to architecture, from philanthropy to social commitment.

“Re Giorgio,” as the Italian media dubbed him, showed us that modernity lies in being faithful to oneself. His path was made of rigor and sobriety, and precisely for this reason it managed to cross decades of change and revolution in fashion while always remaining relevant.