Today is World Earth Day and to mark the occasion, The North Face is unveiling its new initiative to reduce environmental impact, “Exploration Without Compromise”.
The American brand has announced that by 2025 100% of the materials used to make its garments will be recycled, reclaimed or reused.
This will significantly decrease the impact of the production cycle on the environment, which today generates more than half of CO2 emissions.
For more than 50 years, the brand has been spreading the culture of exploration, but unfortunately the places to be discovered are increasingly endangered. The company is committed to helping reduce its environmental impact and preserve the planet we live on and future generations.
By spring 2022, 80 percent of The North Face’s synthetic apparel fabrics will be recycled, and the brand will continue to evaluate new opportunities for more conscious manufacturing.
Precisely in this sense, the recommerce platform “The North Face Renewed” will be made available. This project will give consumers the opportunity to have more alternatives to make purchases with a greater focus on reuse.
“We take a holistic approach to sustainability”, explained Michael Horsch, VP Product and Marketing, EMEA at The North Face. “By analyzing the impact of our products throughout their lifecycle, we have been able to focus on key areas for improvement in order to make the greatest contribution to safeguarding our planet. The North Face Renewed and the Exploration Without Compromise project are intended to confirm our renewed commitment to minimize our environmental impact, without compromising on quality standards”.
The North Face Renewed aims to evolve a traditional business model into a circular model, where garments can be resold, repaired and recycled to extend their life cycle.
Through such a platform, products will continue to circulate and customers will be able to purchase an affordable collection of refurbished products, thus reducing their environmental impact.
All info regarding the “Exploration Without Compromise” initiative is available online.