The collection aims to celebrate the uniqueness, beauty and diversity of the global community and the belief that there are no boundaries in fashion thanks to no-gender garments and an inclusive size scale.
This partnership is based on the People’s Place Program, a platform created by Tommy that is based on three pillars with the mission of promoting the representation of minorities, in fashion but not only.
“Great style knows no boundaries, and this has always driven my dream of creating fashion for everyone. Our People’s Place Program is a huge step in that direction; we continue to work hard to advance minority representation and inclusion in all areas of fashion. This collection embodies everything we stand for. From the creative process to the campaign, the TommyXIndya partnership is here to make people feel seen, accepted and included. This message means a lot to everyone at Tommy Hilfiger. Working with Indya to share her story has been a unique and inspiring experience. We are so proud to share it with the world”, Tommy Hilfiger let it be known.
Indya Moore, in building the capsule together with Tommy, wanted to empower her community to express themselves without limitation. From the polo shirt, button-down oxford shirt and crop top, to the pinstripe blazer and sunglasses, each element was inspired by a piece from the TOMMY HILFIGER archive and reimagined to respect multiple gender expressions. Features such as broadened shoulders and adaptable silhouettes wish to encourage continued self-expression, fluidity and exploration. The capsule also tells Indya Moore’s personal story through details such as her initials in collegiate font, her hometown of New York and the Bronx in particular, and a lotus flower graphic that runs throughout the garment to symbolize rebirth, growth and self-realization.
“This capsule goes beyond great style”, said Indya Moore. “It breaks a cycle and sets a new standard across the industry. Too many people are forced to feel like there is something wrong with them just for wanting to be themselves. It means everything to me to know that with our collection, no one is made to feel wrong or different. Everyone is perfect for this collection, no matter who they are”.
The TommyXIndya campaign, shot in the Bronx by Myles Loftin, is a celebration of Indya’s hometown, a return to her roots and origins, proud and confident of herself and her growth. In a celebration of individuality and self-expression, the campaign features five activists confident in their place in the world, secure as they are: Indya Moore, star of FX‘s Pose TV series and one of Time magazine’s 2019 100 Most Influential People in the World. Indya is also an outspoken advocate for trans rights. Chella Man, a multimedia artist, is a deaf and transgender man of Chinese and Jewish descent. He is the author of the book Continuum, which chronicles his intersectional experiences. Gia Love, activist and model Gia is the creator of the “What’s Your Fantasy” campaign that advocates for the rights of black transgender women. Cory Walker, New York-based model and actor. He is represented by New Pandemics, a casting and management agency leading the fight for meaningful LGBTQIA+ representation. Pidgeon, an intersex advocate and co-founder of the Intersex Justice Project, was also honored as an LGBTQIA+ Champion of Change by the White House during the Obama presidency.
As part of the partnership, donations were made to three causes that share Indya and Tommy Hilfiger’s values: Rainbow Railroad, nonprofit that helps persecuted LGBTQI+ people around the world find safety; Reuniting of African Descants (ROAD), a project led by black trans people committed to promoting the social and economic well-being of African descendants, with a focus on queer, same-gender-loving, transgender and non-binary people, and ultimately the entire community; and the Global Coralition which focuses on accelerating marine restoration with local island communities by combining the power of art and science. Inspired by the spirit of these charities, Indya Moore also designed three charms that appear on the collection’s bag and hat.
The TommyXIndya capsule collection is already available on tommy.com and in selected retailers across Europe.