Short film explaining the importance of typography

Giulia Guido

Adobe is going back to basics with its new animated series “Creativity, Explained“. Through episodes that seem more like pills of a couple of minutes, Adobe wants to draw attention to those elements that form the basis of art and design. 

The first episode, “On Type“, was released a few months ago and is dedicated to the importance of typography: the famous German designer Erik Spiekermann explains how typography is part of every aspect of our lives and offers useful advice to those who want to approach the subject. 

Watch “On Type” above and follow oddfellows’ Vimeo channel to watch the second episode dedicated to colours and don’t miss all the others! 

Voice & Words: Erik Spiekermann
Directed by: Oddfellows
Executive Creative Direction: Chris Kelly
Executive Producer: Erica Kelly
Creative Direction: Jarratt Moody
Producer: Kaitlyn Mahoney
Art Direction: Ben Hill
Script Editor: Adrian Rojas Elliot
Design: Yuki Yamada, Ben Hill, Florencia López Casco
Animation: Romain Loubersanes, Mathijs Luijten, Jakob Scott, Jasper Hilgers, Tony Holz, Peter Clark
Music & Sound: Antfood

Written by Giulia Guido
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