“The Proud Parent” is the title of the latest campaign by Oreo and PFLAG (Parents, Families and Friends of Lesbian and Gays) to support the LGBT+ community.
For Coming Out Day and LGBT+ History Month, the well-known chocolate biscuit brand and the largest American association supporting gay rights and joined forces to spread messages of love and inclusion.
Made by the US agency 360i, the short film puts the spotlight on the impact that acceptance can have on young LGBT+ people and makes friends and family more open and helpful.
The commercial tells the love story between Jen and Amy, a lesbian couple who reveal themselves in the family for the first time. The video explores the parent-child relationship and underlines how family approval is a vital need.
We must never forget that support can save the lives of those who live in situations of discrimination and remember that when we have someone beside us who recognises our identity it is much easier.
Watch here the commercial and share it using the hashtag #PROUDPARENT
Words by Federica Cimorelli