“Weird Search Requests”, the first big Ecosia campaign

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Federica Cimorelli
ecosia

Ecosia is the first and only search engine in the world that has managed to find a compromise between environmental activism and Internet activity. Its strategy is simple: donate 80% of the proceeds from online advertising to support reforestation programmes around the world.
A few weeks ago, Ecosia launched “Weird Search Requests“, its first major advertising campaign in the UK: a brilliant project that mocks human habits in a modern and humorous way without pointing fingers.

no matter how weird your search request, we’ll plant the trees anyway

With “Weird Search Requests” Ecosia plays with users’ searches to spread the politics behind its activism, pushing viewers to change their online habits while building even stronger brand awareness.

Watch the campaign here.

 

– Watch also: “The Journey”, from war to Olympics and Paralympics Games

Written by Federica Cimorelli
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