Valentino coloured the world (and not only) with Pink PP

Giulia Guido · 2 months ago

Last March, the fashion world underwent an unexpected colour attack: Pierpaolo Piccioli presented Valentino’s Pink PP Fall/Winter 22-23 collection di Valentino, all completely pink. In recent months, we have seen Pink PP everywhere. On the Billboards of the most important cities. In commercials with Zendaya. On the red carpets. On the most famous stars.

Now the visionary creative director of the Maison has decided to take a further step, from the world of fashion to that of design.

Making this step possible is a collaboration with a brand that has revolutionised the product design industry in recent years, Pantone.

Working together with the Pantone Color Institute – what can be defined as the absolute authority on all things colour – Piccioli created a signature shade, bringing Valentino’s pink into the immense Pantone colour catalogue. Subsequently, with the Danish brand Copenhagen Design, he developed a collection of 11 limited edition objects including mugs, key rings, notebooks and jars.

Everyday objects, within everyone’s reach and perfect for bringing a pop of colour into the home, office or simply on the street.

The collection is available from today, Thursday 13 October, in special pop-ups and pop-ins inside some Valentino boutiques in Italy, France, the Middle East, Singapore and Japan, obviously customised with the iconic colour. At the same time, site-specific installations will be created in the Ginza and Omotesando districts of Tokyo and Chadstone Mall in Melbourne.

Valentino has also thought of all those who will not be able to go to the stores, creating together with Meta an Instagram filter ready to give reality a pink touch.

In Italy, items from the collection can be purchased in Milan at the boutique in Via Montenapoleone and in Rome at the store in Piazza di Spagna.

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Valentino coloured the world (and not only) with Pink PP
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Valentino coloured the world (and not only) with Pink PP
Valentino coloured the world (and not only) with Pink PP
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