Brothers Paul and Matt Layzell have created a new animated campaign for IKEA UK, created in the style that has distinguished them for years. It’s called We love the things you hate and it’s divided into four mini-videos that ironize about all the things customers hate to do, underlining how IKEA always has a solution and loves to help its consumers.

If you want to put together a piece of furniture, transport your purchases from the store to your home, think about which kitchen is better and in the meantime look after your children is a burden, don’t despair because, just like the name of the campaign says, IKEA loves the things you hate. The four spots are dedicated to the same number of services that the real estate industry giant offers, from home delivery to van rentals, from furniture assembly to childcare. 

Watch all the four animated videos for We love things you hate, and you won’t be disappointed.