The latest Coca-Cola commercial, produced by the agency Wieden + Kennedy, is a hymn to inclusiveness. The illustrated video is titled A Coke Is A Coke, and aims to underline how the most popular drink in the world is universal, indeed, democratic. Yes, because no matter how rich, beautiful, fashionable, big or small you are, your origins and social status are no longer important, a Cola-Cola always remains a Coca-Cola. For everyone.

To some this kind of message may seem redundant, some may even think that the advertising market is saturated, but positive messages, right there is always a need.

So, as the voice that accompanies the images says:

“Don’t you see?
Different is beautiful… and together in beautiful, too.”

[youtube]https://youtu.be/6Hcrz4Jq9WE[/youtube]