For three years now, Rosalía has been one of the strongest artists on the face of the earth.
After eight Latin Grammys, ten number-one singles in Spain, your still-ongoing worldwide and her own radio station in Grand Theft Auto Online, the Spanish singer has become the new face of Acne Studios’ new Fall/Winter 2022 campaign.
Shot and filmed by Dutch photographer Paul Kookier, the campaign consists of a series of very intimate shots where the Spanish artist is immortalized as a true muse.
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“When I pose for a photographer, I always try to be myself but also try to channel an energy”, explained Rosalía who added: ”What appealed to me the most about working with Paul [Kooiker] was that he has an atemporal style, his pictures could have been taken when photography was invented. But, at the same time, he transmits a freshness of the moment. His pictures are badass”.
“I love how bold but elegant everything is. To me, Acne Studios is a brand that takes care with the fabrics, the colors, the textures – everything is so well thought through, impeccable and fresh”, Rosalía said about the Swedish brand.
“The campaign tried to capture Rosalía in a way she is rarely seen”, explained Kookier, who then added: “While shooting the videos, I discovered that her movements were so strong and confident that we continued this way of working for the stills. The approach was to shoot the contemporary collection in a timeless and historical atmosphere”.
