Style Campaign by adidas and Wales Bonner takes us to paradise

Campaign by adidas and Wales Bonner takes us to paradise

Andrea Tuzio

That the successful series of collaborations between adidas Originals and Wales Bonner represents an aesthetic reference in every respect is now a given.
Adding more weight to this thesis comes the adidas Originals by Wales Bonner Spring/Summer 2023 collection and the related campaign, shot on the Jamaican coast by the pair of photographers and directors, twin brothers Jalan e Jibril Durimel

Born in Paris to French-Caribbean parents, they spent two years on the island of Guadeloupe before moving to Miami at the age of four and then to the island of St. Maarten at twelve. It was in St. Maarten that they were inspired by film and left for Los Angeles at the age of seventeen to study film. The twin brothers, who settled in Paris in 2020, draw inspiration from their diverse upbringing, wide exposure to different cultures, and film influences.

For the occasion, the Durimel brothers have made a fashion film with dreamlike atmospheres, thanks to elements such as underwater shots and slow-motion sand runs, the background sound composed of nature noises as in an ASMR video, the feeling that prevails over the others is definitely a kind of nostalgia, which could be compared to the one you feel when when you are far from home and you look at photos of your homeland.

The photos reflect the Durimel aesthetic, poetic and delicate, in a fantastical yet real depiction of a youth that seems to last forever.

“Our collaborations seem to work well because we are all quite decisive and intentional with our work. But we also share a faithful respect for spontaneity. His project developed as most others have. Grace will share her thoughts on storytelling but she always gives us space to interpret the collection from our point of view. In the end, our collaborations are based on trust and that’s what excited us about the project from its inception”, these are the words of the Durimel brothers about their relationship with Grace Wales Bonner.

The adidas Originals by Wales Bonner Spring/Summer 2023 collection will be released tomorrow, June 9, on

Written by Andrea Tuzio
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