The street artist Aj Roi, born Federico Ajello, brings to Milan an exhibition that turns what we know as fear into a pop language. From September 18 to November 10, the Hive Tatto Art Gallery hosts NON VENITE A QUELLA MOSTRA (in english: DON’T GO TO THAT EXHIBITION). And already from the title, which references and twists the cult classic The Texas Chainsaw Massacre, we step into an imagery tailored by Ajello.

In this small exhibition, road signs stop indicating directions and become portals into cinematic nightmares: serial killers, demons, zombies, and references to raw splatter intertwine with the dark irony that defines the artist’s imagination.

Born in 1998 in Udine and raised between his hometown and Milan, Aj Roi started gaining attention in 2022 and, in a very short time, has already found space in Italian, European, and UK galleries, as well as participating in a few art fairs. In his works, urban signage becomes a sort of Rorschach test, a neutral support deformed to reveal his most macabre and grotesque imagination. “It’s as if, when I look at what’s in front of me, I automatically visualize something alternative,” he tells us.

The exhibition presents a selection of works born from his darkest sketches, many marked by his most personal and controversial touch: real bullet holes shot by the artist himself, turning each piece into a direct hit at the viewer.