From his beginnings as an advertiser through his great portraits to the giants of history and entertainment, more than 300 works by Andy Warhol are on display at the exhibition ‘Andy Warhol. The Publicity of Form‘, open to the public from 22 October to 26 March.
The works of the greatest representative of Pop Art will fill the spaces of the Fabbrica del Vapore in Milan, retracing a decisive chapter in the history of art and advertising communication of the 20th century.

The exhibition curated by Achille Bonito Oliva and Edoardo Falcioni shows the variety of media through which Andy Warhol created his works, from canvases to cans, packaging and photographs. The 1960s-1970s-1980s documented through the change in consumer society, which approached advertising communication and new languages involving a new use of prints and colours. The decision to replicate images serially in order to attribute new meanings to the icons of those years is just one of the key aspects for reading the figure of Warhol and his ability to “give surface to every depth of the image”, as described by the exhibition’s curator Oliva.