Do you remember how it was to live before the advent of App?
Before the advent of all those software that can make life much simpler, starting from the set nav to end with instant messaging?
Not impossible, of course, but to certain conveniences nobody want to give up.

Apple, with its Appocalypse video, wanted to ironize just about our icons colored slavery by telling a far-fetched story.

A new employee at the Cupertino Data Center pull a plug and send down all the Apple services by creating a series of incredible situations, very similar to an apocalypse.
Road accidents, influencers trying to sell their own selfie printed on paper and finally an “Apple Store“, almost a black market, where street vendors try to replace apps.

A very ironic video with which Apple invites app developers never stop creating new software.
Undoubtedly comfortable, but, slightly too fundamental.

[youtube]https://youtu.be/FC0pT9xg1oI[/youtube]