How the desert became the new destination for art

How the desert became the new destination for art

Giorgia Massari · 2 weeks ago · Art

During the first weekend of March 2023, California’s Palm Desert came to life: installations by twelve international artists populated the arid and desolate landscape at the annual DesertX art fair. In recent years, there have been many artists making site-specific works to be placed in unconventional outdoor locations, such as forests, mountains and urban areas. Lately, among the most popular locations chosen by artists is the desert, a scene of great innovation in the contemporary art scene. Perhaps it is because of its scenic impact, the artistic challenge it offers, or because it is the fulcrum of a new world economy, the desert holds a magnetic appeal for artists, gallery owners, collectors, curators, and foreign governments.
In addition to the American deserts and that of the Sahara, the focus is particularly on the countries of the Middle East, a center of great artistic-cultural ferment. On the occasion of the World Cup, Qatar calls Olafur Eliasson to create an installation work in the desert, Saudi Arabia creates a new cultural hub in the AlUla area and plans futuristic cities ready in the coming years.
So, what are the factors that have led art to live a leading role in atypical places like deserts?

The evolution of the exhibition space: from frame to en plain air

The rules and conventions of exhibition space in art have changed over time depending on the trends and mediums chosen by artists.
While in the nineteenth century, boundaries were deliberately created and the rule of the frame remained, in the twentieth century the context changed. The Monet retrospective at MoMA in 1960 and curated by Seitz eliminated frames altogether; at the same time the white cube exhibition model was adopted, a neutral environment in which it is only the artwork that speaks. Changing the concept of exhibition space, natural is the transition of art into open landscapes, particularly in the field of installation-sculpture. The practice of site-specific works is consolidated and the first major Land Art projects are born.

With these new works, audiences expand and art becomes more accessible, plus artists can exploit the historical identity of places by communicating messages that are further amplified. Works are born in which art becomes the master of the environment, in some cases appropriating it (see Christo), in others merely adapting to the territory, is the case of JR‘s work entitled Greetings from Giza, placed in dialogue with the Egyptian Great Pyramid. In all of this not to be underestimated are the scenic component and the “wow” effect that parks, plazas and, even more so, fascinating places such as deserts can give back.

Art in the desert: artistic and economic motivations

Designing art in the desert is a trend in recent decades. The geographical conformation of this place makes it calm and at the same time difficult and unpredictable for human life. The absence of barriers makes it a perfect exhibition place for art. Some deserts are partly unknown attracting the curiosity of explorers and artists, while in others the human passage is also evident thanks to the presence of monuments, as in the case of the Sahara Desert, in 2021 the scene of the contemporary exhibition “Forever is Now” – promoted by Art D’Egypte – an artistic encounter between antiquity and contemporaneity, with guests of the caliber of the aforementioned JR and Italian artist Lorenzo Quinn.

In addition to artistic reasons, the phenomenon of works appropriating these landscapes is dictated by the new economic positioning and in the art market of countries such as the UAE, Saudi Arabia and, more generally, the entire Middle East. These nations are increasingly promoting large art fairs, private and public art commissions, and land art and participatory art interventions.
The economic condition of these governments allows them to be able to invest large sums of money both for sensational architectural constructions and to increase and develop the arts-cultural and tourism sector.

Dubai has been a cultural landmark for at least two decades throughout the Middle East, first with the establishment in 2007 of Art Dubai then in 2011, then with the founding of Salsali – the first private museum of contemporary art – and later with the creation of the Alserkal Avenue art district. Another Persian Gulf art epicenter is Abu Dhabi, home to galleries of international significance, an annual art fair, and two major institutions under construction: the Louvre and the Guggenheim.

Saudi Arabia is more interested in the discourse of land art and site-specific installations; in AlUla, Wadi AlFann (the Valley of the Arts) was born and the initial five works will be completed and unveiled by 2024, marking the start of a continued programme of commissions, with more artists and activities to be announced. AlUla is also home to the DesertX arts festival, also held alternately in Coachella, California, which opened right here last March 4 and can be visited until May 7, 2023. Also in AlUla was built Maraya, the world’s largest mirror structure, and until May 17, 2023, the city will host the first exhibition in the Gulf of Andy Warhol.

Qatar also confirms this “desert” trend and, more generally, the artistic-cultural growth of the Middle East, establishing itself as the first Gulf country to have a contemporary public art program. In fact, the Qatar Museum has announced that it intends to turn the entire territory into an openair museum, and it did so during the past World Cup. In addition to urban works such as Damien Hirst‘s much-discussed fetuses, Jeff Koons‘ dugong and many others, the desert around Doha was chosen as the site for the exhibition of three major installations by equally major international artists – Olafur Eliasson, Richard Serra and Ernesto Neto.

Il fascino del deserto e la tendenza dell’arte a spostarsi in questi luoghi dipende quindi da diversi fattori, che in questo preciso periodo storico si incastrano perfettamente, portando vantaggi alle istituzioni e agli artisti, mettendo sulla mappa dell’arte nuove mete fino a qualche decennio fa estranee al circuito. Le ragioni economiche sono centrali nella lettura del fenomeno, ma le grandi committenze stanno permettendo ai maggiori artisti del nostro secolo di realizzare opere che stanno definendo un preciso momento nella storia dell’arte.

How the desert became the new destination for art
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How the desert became the new destination for art
How the desert became the new destination for art
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The feathered construction site by the Italian artist Francesco Meloni

The feathered construction site by the Italian artist Francesco Meloni

Giorgia Massari · 3 weeks ago · Art

Two workers chat during their break time, eating candy. So begins visual artist Francesco Meloni‘s (1973) imaginative tale that inspires the birth of his sculpture series entitled Cils. This brief intro already provides visual cues: the construction site and candy, two elements placed in relation in Meloni’s sculptures.
More precisely, the viewer is confronted with concrete blocks made eccentric through the inclusion of elements such as colored acrylic furs and feathers, in addition to the various geometric textures that adorn the rough blocks. In this way, the imaginations of the two workers, intent on dreaming of the luxurious lives of the future owners of the skyscrapers they themselves are building, are translated into sculpture.

The artistic-philosophical training of Francesco Meloni, a multifaceted artist active between Cagliari and Milan, is reflected in his research, focused on the relationship between human and nature and between human beings. The use of architectural metaphors, and in particular the reference to the construction site, have the function of investigating the dynamics of class and exploitation. The distinctive element of Francesco Meloni’s works is concrete, which, as the artist says, “is the most suitable material to represent the rift between man and nature and the exploitation of man on man.”
Cis series consists of different types of concrete blocks, called “Blocks,” which take on different shapes and characters depending on the elements the artist combines. Some are covered with tiles, alluding to a home environment, others feature silk-screen printing that refers instead to street art and city walls, and still others involve the use of ashlar slabs, so as to create surface ornaments. An interesting and ambiguous detail is the iron rods sticking out of the blocks; Francesco covers them with color, transforming them into what appear to be candy canes or straws.
The colorful and fun aesthetic of his sculptures allows the artist to address relevant social issues in a light-hearted way, striking viewers with bright colors and eccentric shapes. Francesco Meloni’s works will also be featured at (Un)fair, the young Milanese art fair that can be visited from March 3 to 5, 2023 at Superstudio Maxi.

The feathered construction site by the Italian artist Francesco Meloni
Art
The feathered construction site by the Italian artist Francesco Meloni
The feathered construction site by the Italian artist Francesco Meloni
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Everything comes together in Jeremyville’s illustrations

Everything comes together in Jeremyville’s illustrations

Giorgia Massari · 3 weeks ago · Art

As in a karmic cycle, everything comes back in the illustrations of Jeremyville, an American illustrator, designer, cartoonist and painter. Indeed, in his narrative works it always seems to come down to a restoration of order and serenity. In general, Jeremyville’s illustrations communicate a positive and hopeful message. For example, in the illustration NO WORRIES a man is walking through the door of the future but his large backpack of worries is too big and does not allow him to pass. The man leaves the backpack on the ground, which melts as he passes. With four simple sequences, Jeremyville illustrates one of our generation’s greatest social anxieties – the future – while conveying hope to the audience. In many of his illustrations, the theme of love and couples is present, always with positive implications. Examples are some of the works currently on display at the Patricia Armocida Gallery in Milan that depict convivial moments of couples or more abstract images. In one of these, the faces of a man and a woman can be seen merging into a single circle, becoming a large sun that gives off light, and in the lower right-hand corner reads one of the many sweet messages the artist sends to his audience: “this moment with you.”

Everything comes together in Jeremyville’s illustrations
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Everything comes together in Jeremyville’s illustrations
Everything comes together in Jeremyville’s illustrations
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An artist has created ‘Crypto Merda d’Artista’

An artist has created ‘Crypto Merda d’Artista’

Tommaso Berra · 2 weeks ago · Art

When in 1961 the artist Piero Manzoni made 90 cans similar to those used for tinned meat and applied the label ‘Merda d’Artista’ to them, the art world was invested by Manzoni’s subversive wave. In sixty years, the art system has changed and so has the expressive power of works, new virtual worlds have even sprung up in which art can live and it is there that artist Fè (Federica Sutti) has chosen to realise her own homage to the original work, with an NFT called ‘Crypto Merda d’Artista‘.

Crypto Merda d'Artista | Collater.al

The artist has brought the work into digital, taking up its main elements, such as the packaging and label.
The new work consists of a 25-second video loop that also cites the previous work in its choice of sales methods. Artist’s Crypto Shit’ will in fact be released on the NFT artwork circuit on 29 May, with a drop starting at 12 noon. Fè will give more information in the coming weeks, but another point of contact with Manzoni’s work is the price. In fact, at the time, the artist sold the cans (30g in weight) at the current price of pure gold, and Federica Sutti will make her own 30MB version available at the equivalent value of 30 grams of gold in crypto currencies.

Crypto Merda d'Artista | Collater.al

An artist has created ‘Crypto Merda d’Artista’
Art
An artist has created ‘Crypto Merda d’Artista’
An artist has created ‘Crypto Merda d’Artista’
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Who is the biggest collector of NFT in the world?

Who is the biggest collector of NFT in the world?

Giorgia Massari · 2 weeks ago · Art

There are those who don’t believe in them at all and those who invest a lot in. We are talking about Non Fungible Tokens, digital artworks with a steadily growing market and for which revenues of $3,546 million are expected in 2023. Many of the collectors choose to remain anonymous to provide security and avoid attacks by hackers. Anonymous and faceless is also NFT’s biggest collector, who on social media refers to himself as the “grand patron” of the digital Renaissance. He is Cozomo de’ Medici, who chooses this pseudonym comparing himself to the Florentine banker and patron of Renaissance art, because just like him he stands as a supporter of artistic projects, in this case related to blockchain. There was a lot of speculation about his identity, for a time it was thought he might be rapper Snoop Dog, a big fan of NFT, who after a tweet – later denied – declared, “I’m Cozomo de’ Medici.”

Cozomo de’ Medici began his collection by purchasing in July 2021 for 1550 ETH – at the time the equivalent of $2.63 million – two CryptoPunk Zombies, works by developers Matt Hall and John Watkinson and among the most coveted NFT series among collectors. Other big names in crypto art such as Sam Spratt, Deejay Motion and XCOPY stand out in the collection. In addition to the best known, Cozomo also owns works by emerging artists, he told a Christie’s interview, “I think the definition of patronage is to buy art that you love. Patrons have a responsibility to promote emerging artists.”
The relationship between artists and buyers in the NFT market is central. If artists are the first to buy works, it is easier to break the barrier of mistrust that accompanies many crypto art-related projects, which suffers from a disvalue bias compared to more traditional, gallery and fair art. With this in mind, a collector like Cozomo de’ Medici is no longer just a figure to talk about from a speculative point of view, but in effect reflects a new trend in art, a new patronage of digital art.

These days, it is Cozomo de’ Medici’s collection that has come into the spotlight because of the collector’s conspicuous donation of NFT works to the Los Angeles County Museum of Art. Prominent among the twenty-two donated works are female-themed works by Yam Karkai, a photograph by Justin Aversano, one of Dmitri Cherniak’s Ringers, and CryptoPunk #3831.
The “on-chain art influencer” (as he has also been called because of his social following) thus bridges the gap between digital and physical art at the museum, now in possession of 37 NFT works, while at the same time inspiring it to create new ways to preserve and exhibit digital works.
Cozomo de’ Medici is not the only one to have donated pieces from its collection to museum institutions; in fact, recently the company Yuga Labs also donated a CryptoPunk to the Centre Pompidou in Paris. Museums themselves are taking in and purchasing NFT works, creating a permanent digital collection. In addition to LACMA and the Pompidou, Miami’s ICA and San Francisco’s MoMA are also joining this new trend, which is needed to preserve, promote and disseminate a 360-degree understanding of 21st century contemporary art.

Who is the biggest collector of NFT in the world?
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Who is the biggest collector of NFT in the world?
Who is the biggest collector of NFT in the world?
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