Among the many unpronounceable IKEA products narrated by that ever-smiling character in the instruction booklets, the one that most of all we could define as the symbol of the Swedish store chain is the FRAKTA bag. The blue bag over the years has been used for many reinterpretations and design projects. Balenciaga practically copied it (translates to “took inspiration”) in 2017 and sold it for €1,700, while Virgil Abloh made it the signature piece of Off-White’s own collaboration with IKEA.
The latest artists to reinterpret FRAKTA are Swedish House Mafia, a Swedish producer trio consisting of Axwell, Steve Angello, and Sebastian Ingrosso, who together with IKEA designer Friso Wiersma have also come up with a furniture series, which will be presented at the upcoming Milan Design Week.
Following the spirit of IKEA, for this project the trio could only think of a way to facilitate the everyday life of people, especially musicians, who have to carry particular, often bulky, equipment. Thus was born an accessory bag, in which to put cables and wires that would otherwise risk tangling; a shoulder bag for the laptop you will need for your DJ set; and finally a square bag to hold vinyl records.
The total black, zippered take on the vinyl bag is the highlight of this collection, which retains the simplicity of IKEA products and the appeal of practicality. If you should show up at the next summer festival with it, perhaps with Joy Division’s vinyl discography inside, it will be hard to hide that you are a longtime radical chic, but the aesthetic effect is assured. As Swedish House Mafia would say, “Don’t You Worry Child.”