Two Northern powerhouses meet once again. Barbour and Baracuta, pillars of British style, return with their third collaboration for Fall/Winter 2025, merging shared roots and subcultural spirit in a collection celebrating the Northern Soul movement. Following the success of previous seasons, the new capsule expands the range with outerwear, apparel, and accessories that weave together functionality, history, and rhythm.
Shot by Normski — the legendary photographer who chronicled the UK’s music and street culture — the campaign comes to life in Peckham, within cultural space Jumbi. Alongside artist Goya Gumbani, Normski becomes both face and voice of a dialogue between fashion and music, where Northern English tradition is reimagined through a contemporary lens.
Barbour was founded in 1894 in South Shields, Baracuta in 1937 in Manchester: two cities, two symbols of resilience against bad weather and of functional elegance. Both brands have been embraced over time by subcultures and musical icons, from the Small Faces to The Who, all the way to fans of the Wigan Casino, the epicenter of Northern Soul. It’s that very energy — dancing until dawn, devotion to vinyl, and working-class pride — that inspires this new season.
Among the standout pieces is the Porton Wax Jacket, a modern reinterpretation of the classic G9 with Barbour’s signature detailing. There’s also the Badged Porton Wax Jacket, featuring patches and direct references to Northern Soul, and the Tyne Wax Coat, a three-quarter hybrid combining Barbour’s technical outerwear with Baracuta’s tailoring. Graphics inspired by vinyl records animate the “Vinyl” and “All Nighter” t-shirts, while caps and tote bags complete the look with an archival touch.
As Ian Bergin, Barbour’s Menswear Director, explains, “This collaboration works because both brands share a respect for history and for craftsmanship. The Northern Soul inspiration brings character and authenticity to a collection that’s deeply British.” A meeting of Northern icons that goes beyond the past, translating a cultural legacy into a new form of belonging.
