The best commercials to prepare for Christmas

The best commercials to prepare for Christmas

Giulia Guido · 6 months ago · Art

It was difficult, but we made a commitment to wait until the beginning of December to talk about Christmas. Like every year, brands, shops and agencies make spots dedicated to the holiday season and we are here to propose our favorites, those that have melted our hearts and made us feel the Christmas atmosphere.  


If our list were a leaderboard, in the first place would be the Apple commercial “The Surprise“. A family – father, mother and two daughters – leave to spend the holidays with their grandfather, who has recently become a widower. 

The grandmother’s absence is felt in the air and the two girls try to make her presence live again

Sometimes, the best gifts can come from the most unexpected places.  

It will make even the most skeptical of us to shed a tear. 


If you love cinema, Spielberg and, in particular, E.T., the Xfinity spot will take you back 37 years. The video brings us back to Elliot‘s house, now an adult with children, when a strange light illuminates the courtyard at the back.

Christmas means going home and, like many others, even the little extraterrestrial has returned for the holidays and we could not be happier.


It’s called Santa Girl, the Macy’s commercial that is not only a wonderful Christmas manifesto but also a feminist one. “When I grow up I want to be Santa,” says the little girl in the video, which is immediately interrupted by a classmate who reminds her that it is impossible because she is a girl.

But, by now we have understood, at Christmas everything is possible.


The protagonist of the Microsoft commercial is its new universal simultaneous translator and a nice little girl who wants to talk to two reindeer that show up in front of the front door at all costs. 
The ending is hilarious and the questions that the little one has to ask are really epic! 


Spotify could only go and bother HER, the undisputed queen of Christmas songs: Mariah Carey
Behind the scenes, everything is set up and “Mimi” is ready to make her timeless “All I Want For Christmas Is You” resonate all over the world.

You’re already singing, right?


The British supermarket chain thought of a spot that represented the magic of Christmas. Like the dust of a Tinker Bell, the Christmas magic is caught by two children, Jack and Tilly, in the colors of the Northern Lights.

Once locked in a jar, all you have to do is distribute it to everyone, but what happens if they are left without it?


Also this year Sainsbury’s – which last year had really made us crazy – manages to impress with its Christmas spot. The English supermarket chain presents its own review of the origin of Santa Claus.

Of course, the moral is only one: the gifts are only received by persons who have been good all year round. 

John Lewis & Partners 

Directed by Adam&Eve/DDB and director Dougal Wilson, the John Lewis & Partners commercial “Excitable Edgar” focuses on the story of a strange friendship between a child and a dragon who still has to figure out how to handle the fire.

Christmas means family, but many times it means friendship, the true one that goes beyond defects and mistakes, the one for which there is always a place at the table.

McDonald’s Uk

In the life of each of us comes that period in which we feel too big, too mature, too grown-up for Christmas. Decorations become useless trash, Christmas songs don’t make sense anymore, you don’t want to see all your relatives anymore.

It’s hard to feel the magic of Christmas again, but sometimes a spark is enough, even the most trivial thing to make us children again.

Aldi Uk

We end up with another British supermarket chain and its animated spot starring Kevin, a carrot. The video starts with the idea that during the holidays the real protagonist, the one who reigns over everything is the food, which in this video gives life to a real show.

We loved two choices from the Aldi Uk commercial, the first is the song Let Me Entertain You by Robbie Williams that fits the situation perfectly, the second is the setting that winks at the film The Greatest Show with Hugh Jackman. 

The best commercials to prepare for Christmas
The best commercials to prepare for Christmas
The best commercials to prepare for Christmas
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Human Flow, Ai Weiwei’s book dedicated to refugees

Human Flow, Ai Weiwei’s book dedicated to refugees

Giulia Pacciardi · 1 week ago · Art

In 2017, in collaboration with Amazon Studios, the Chinese artist and activist Ai Weiwei presented the moving documentary Human Flow in Venice.

The film tells the drama of migrants through a journey through 23 countries, from Afghanistan to Sicily, from Kenya to Iraq, from Berlin to the border between Mexico and the United States, with the touching participation of more than 600 refugees and humanitarian workers.

It is news of the last few days, however, the decision of Ai Weiwei to transform the documentary into a book: Human Flow: Stories from the Global Refugee Crisis.
Inside the tome it will be possible to read more than a hundred interviews that the artist made during the trip, accompanied by 44 black and white photos that he took himself during the shooting of the documentary.

All the unpublished material tells the story of men, women and children who are forced to travel for years for miles and miles, making their homes refugee camps and other places that can hardly be considered a good place to stay.

If you want to buy the book you can go here.

Human Flow, Ai Weiwei’s book dedicated to refugees
Human Flow, Ai Weiwei’s book dedicated to refugees
Human Flow, Ai Weiwei’s book dedicated to refugees
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TENET, the new film by Christopher Nolan

TENET, the new film by Christopher Nolan

Giulia Guido · 6 days ago · Art


The closure of cinemas and the production stop does not stop Christopher Nolan. The release of his latest film, TENET, does not seem to change. The appointment remains for next July 17 and to confirm this is the new official trailer, which reveals much more about the plot. Watch it below!

We’ve been waiting for him for three years, since the release of his latest film Dunkirk and now he’s finally here. Yesterday the official trailer of Christopher Nolan‘s latest pharaonic feat was released, which, as his films are used to, gave us an indescribable rush of adrenaline, but raised a thousand questions.

TENET, which will be released in cinemas on July 17, 2020, promises to be a scientific thriller in which there will be a good dose of action, a world conflict at the gates and the inevitable time swings to which Nolan has become accustomed.
Two international spies are sent out to stop ‘World War III’ at the hands of a mysterious threat, using the unique technology of time-reversal” so cites the officially released plot.

The two main characters are played by John David Washington and Robert Pattinson are joined by an exceptional cast including Kenneth Branagh and Michael Caine, two veterans of Nolan’s films.

Ladies and gentlemen welcome to the afterlife.

TENET, the new film by Christopher Nolan
TENET, the new film by Christopher Nolan
TENET, the new film by Christopher Nolan
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Testimanifesti, there are phrases that deserve a Manifesto

Testimanifesti, there are phrases that deserve a Manifesto

Emanuele D'Angelo · 6 days ago · Art

Cubic characters, phrases that go straight to the point between colors and shapes of all kinds, this is the essence of testimanifesti.
There are phrases that sometimes deserve more than just a normal drawing, phrases that should be repeated endlessly to never forget them.

Everything comes from an idea of Marco Petrucci, a young graphic designer, who sometimes ironically, sometimes a little more serious with his posters addresses current issues.

Phrases but not only, in the feed we find posters of films, TV series, songs and much more, there is no lack of historical and political references as in the iconic poster “The first partisan” dedicated to the historic secretary of the Socialist Party Giacomo Matteotti.

The phrases of texts are many, the content is really varied but never trivial, the certainty is that they all deserve a poster.

Testimanifesti, there are phrases that deserve a Manifesto
Testimanifesti, there are phrases that deserve a Manifesto
Testimanifesti, there are phrases that deserve a Manifesto
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Nike launches new Never Too Far Down campaign

Nike launches new Never Too Far Down campaign

Giulia Pacciardi · 3 days ago · Art

Sweat, tears, joy and pain.
The lives of professional athletes are punctuated by ups and downs, the most unbridled cheering, the front pages and trophies, but also those moments when a mistake, a defeat or an injury determines, for others, the end of an entire career.

And it is precisely to all the athletes who never gave up that Nike decided to take inspiration for the new Never Too Far Down campaign.

A campaign told by LeBron James with the participation of world-famous athletes such as Serena Williams, Tiger Woods, Cristiano Ronaldo, Rafael Nadal and many others.
One clip after another of the worst and best moments of their careers, in a crescendo of emotions and thrills.

“But it’s when we’re given no chance that we somehow found that last bit of strength to keep fighting. And then we did what no one thought we could, not even ourselves. We came back from the impossible.”

LeBron says when the images of the most difficult moments, leave room for comebacks, for the strength of mind and the joy of having made it when it seemed no longer possible.

A campaign launched by Nike at a time when sport, and everything about it, has come to an sudden halt.
A time when all the stadiums and fields in the world have stopped, have been closed due to the spread of coronavirus.

“Right now we’re fighting for something much bigger than a win or a championship. But if we learned anything from sports, it’s that no matter how far down we may be, we are never too far down to come back.”

Nike launches new Never Too Far Down campaign
Nike launches new Never Too Far Down campaign
Nike launches new Never Too Far Down campaign
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