It was difficult, but we made a commitment to wait until the beginning of December to talk about Christmas. Like every year, brands, shops and agencies make spots dedicated to the holiday season and we are here to propose our favorites, those that have melted our hearts and made us feel the Christmas atmosphere.
If our list were a leaderboard, in the first place would be the Apple commercial “The Surprise“. A family – father, mother and two daughters – leave to spend the holidays with their grandfather, who has recently become a widower.
The grandmother’s absence is felt in the air and the two girls try to make her presence live again
Sometimes, the best gifts can come from the most unexpected places.
It will make even the most skeptical of us to shed a tear.
If you love cinema, Spielberg and, in particular, E.T., the Xfinity spot will take you back 37 years. The video brings us back to Elliot‘s house, now an adult with children, when a strange light illuminates the courtyard at the back.
Christmas means going home and, like many others, even the little extraterrestrial has returned for the holidays and we could not be happier.
It’s called Santa Girl, the Macy’s commercial that is not only a wonderful Christmas manifesto but also a feminist one. “When I grow up I want to be Santa,” says the little girl in the video, which is immediately interrupted by a classmate who reminds her that it is impossible because she is a girl.
But, by now we have understood, at Christmas everything is possible.
The protagonist of the Microsoft commercial is its new universal simultaneous translator and a nice little girl who wants to talk to two reindeer that show up in front of the front door at all costs.
The ending is hilarious and the questions that the little one has to ask are really epic!
Spotify could only go and bother HER, the undisputed queen of Christmas songs: Mariah Carey.
Behind the scenes, everything is set up and “Mimi” is ready to make her timeless “All I Want For Christmas Is You” resonate all over the world.
You’re already singing, right?
The British supermarket chain thought of a spot that represented the magic of Christmas. Like the dust of a Tinker Bell, the Christmas magic is caught by two children, Jack and Tilly, in the colors of the Northern Lights.
Once locked in a jar, all you have to do is distribute it to everyone, but what happens if they are left without it?
Also this year Sainsbury’s – which last year had really made us crazy – manages to impress with its Christmas spot. The English supermarket chain presents its own review of the origin of Santa Claus.
Of course, the moral is only one: the gifts are only received by persons who have been good all year round.
John Lewis & Partners
Directed by Adam&Eve/DDB and director Dougal Wilson, the John Lewis & Partners commercial “Excitable Edgar” focuses on the story of a strange friendship between a child and a dragon who still has to figure out how to handle the fire.
Christmas means family, but many times it means friendship, the true one that goes beyond defects and mistakes, the one for which there is always a place at the table.
In the life of each of us comes that period in which we feel too big, too mature, too grown-up for Christmas. Decorations become useless trash, Christmas songs don’t make sense anymore, you don’t want to see all your relatives anymore.
It’s hard to feel the magic of Christmas again, but sometimes a spark is enough, even the most trivial thing to make us children again.
We end up with another British supermarket chain and its animated spot starring Kevin, a carrot. The video starts with the idea that during the holidays the real protagonist, the one who reigns over everything is the food, which in this video gives life to a real show.
We loved two choices from the Aldi Uk commercial, the first is the song Let Me Entertain You by Robbie Williams that fits the situation perfectly, the second is the setting that winks at the film The Greatest Show with Hugh Jackman.