At the MACRO Museum, adidas and AS Roma celebrated the launch of the Third Kit AS Roma 2023/2024. It was a true Bloke Core party with shades of orange in the heart of the Eternal City to highlight all the features of the new kit for the Giallorossi, to be worn not only on the football field but also in everyday life adorned with the iconic three stripes and the legendary Lupetto (little wolf emblem).
There were 400 guests invited to this party, and each of them received a limited-edition box containing the new black jersey with yellow-orange-red details, perfect for mixing and matching with their personal style. Among the guests were many fans, athletes, and famous personalities, including Houssem Aouar, Edoardo Bove, Bryan Cristante, Valentina Giacinti, and Gianluca Mancini, along with sports figures like Lorenzo Benati, Ambra Sabatini, Erika and Mattia Furlani. It wasn’t just about sports and fashion; there was also music, with musical guests including SickLuke, Franco126, Hello Mimmi, Qursarina, and Ultracreature all wearing the jersey.