For the latest campaign for BurgerKingBrazil, the advertising agency David SP has created the commercial Burger King Opinion x Prejudice which is a great way to promote the idea.

For the latest campaign for BurgerKingBrazil, the advertising agency David SP has created the commercial Burger King Opinion x Prejudice using Twitter.

With this new campaign, Burger King wants to let its consumers know that any kind of opinion, whether positive or negative, deserves to be heard, contrary to prejudices, for which there should never be space.

To make the message “Opinion are always welcome. Prejudice is not.” One of the biggest fast-food chains uses the help of hundreds of tweets.

The first ones we see appearing on the screen are people who share their hatred of Burger King, their food and all the flaws they have found. Then, the subject of tweets changes and we start reading discriminatory comments disguised as opinions.

With this campaign, Burger King reiterates his openness to criticism and constructive opinions, while totally condemning discriminatory comments based on unjustified prejudices.

[youtube]https://youtu.be/uZfkFIn6MPI[/youtube]