Since the movie Joker was released in theaters, the Bronx neighborhood, where it was mostly shot, has become a place crowded with tourists. Nowadays you no longer go to New York to take your picture in front of the Statue of Liberty or Times Square, but rather, in front of the so-called “Joker Stairs“, the steps that connect Shakespeare and Anderson Avenue. Here tourists take videos and photos dressed as the Joker imitating the performance of Golden Globe winner Joaquin Phoenix. This trend has in some way invaded the inhabitants of New York’s worst neighborhood – par excellence – making it a real attraction.
This, of course, created a strong discontent among the residents and for this reason, Burger King, in collaboration with Uber Eats, wanted to deal with this situation in a brilliant and entertaining way. In fact, the American giant of fast food veteran of this kind of activations, has created a new exclusive offer for Bronx residents only. What is it?
Locals who order from Burger King through the Uber Eats home delivery service, are entitled to receive a free Whopper by entering the coupon code “KINGSTAIRS” at the time of purchase through the application.
Burger King, through a twenty-three second commercial, reserved a special message for the inhabitants of the area, mocking Ronald McDonald’s – the clown mascot of the competition – claiming:
“Dear Bronx, we know clowns can be annoying, but don’t worry. If you live Bronx, use the code ‘KINGSTAIRS’ on Uber Eats to get a free Whopper. And put on a happy face.”
This promotion is valid until January 12, 2020.
In case you ever want to watch the Joker scene again, you’ll find it below!