Tired of those advertisements made of empty images and without a real message? The ones that fill pages and pages of magazines, taking away space from the contents? Perhaps Carhartt WIP has found the solution to all this, creating a beautiful campaign, with crazy and meaningful photographs.
The US brand‘s FW19 campaign presents the new items of the collection in fantastic shots taken by photographer Maciek Pozoga. Each image, characterized by a vintage style, tells a story as if it had been extrapolated from a larger series.
The visual narrative is also accompanied by a title and a real text that illustrates what we are really looking at, contextualizing places and people, but also introducing characters we don’t see, but who have to do with the photo.
Carhartt WIP’s campaign will perhaps be the only one that you will not leaf through listlessly, on the contrary, it will keep you glued to the page.