Carhartt WIP’s FW 24 collection builds on essential classics, offering reinterpretations of archival silhouettes, motifs, and details, drawing inspiration from varsity styles, as well as traditional outdoor and military apparel. The collection features a focus on three key pieces, which vary thematically throughout the season and will be accompanied by a dedicated campaign and subsequent editorials, reflecting all aspects of this collection.
The First Part of Carhartt WIP FW 24
The first part of the collection is centered on the brand’s signature Script Logo, seen across a series of polycotton jackets, pants, and jersey sweatshirts with large graphic and embroidered iterations. It also features a more mature, tactile take on the recurring collegiate theme within past collections, combining chenille patches with 70s-style tracksuits and refined cable-knit sweaters. In the women’s collection, relaxed striped shirts and a polo dress further accentuate the varsity-inspired theme.
The Second Act
The second phase of the collection sees Carhartt WIP’s most iconic silhouettes, such as the Active Jacket and Double Knee Pant, executed in alternate fabrics, rinses, and colorways. These are complemented by military-inspired silhouettes and fabrics, such as satin bombers with bright colored linings presented alongside multi-pocket shirts and pants. Items like the Detroit Jacket and Single Knee Pant are created in a new overdyed camouflage motif, while zip-up, rib-stitched jackets elevate the idea of robust, utilitarian knitwear. This extends into the women’s collection, illustrated in pieces like the quilted W’ Selma Liner and Skirt, as well as the new W’ Cargo Skirt Long.
To Conclude
Rounding out the season are original Carhartt WIP styles which have been reimagined in new shapes and fabrics, with the addition of refined details like synthetic leather labels and detachable artificial fur collars. The W’ Single and Double Knee Skirts, meanwhile, offer a novel take on classic work pant silhouettes. These are complemented by outdoor items, which have been reinterpreted featuring utilitarian zips and rivets. The season’s duck camouflage also appears on nylon-based outerwear, while herringbone and corduroy fabrics offer added tactility. Additionally, a long pile coat in the women’s collection takes its pocket configuration from a classic chore coat. A new animal print, also key to the women’s collection, appears throughout, applied to mid-layers, accessories, and knitwear, in brown and green colorways.
The Fall/Winter 2024 collection will be available at selected global retailers and Carhartt WIP stores, as well as our online shop and forthcoming app.
