A simple, anonymous façade in Corso di Porta Romana in Milan has become the canvas for a new work by Cheone and suddenly it looks like walking down Passeig de Gràcia in Bercellona.
Yesterday Cosimo Caiffa aka Cheone, the Apulian street artist, officially presented “The Vision” to the press and the citizens of Milan, a mural that entirely covers one side of a house between numbers 111 and 113 on Corso di Porta Romana and has gone viral even before being finished.
The artist seems to have been inspired by Gaudì’s houses, above all Casa Battlò, using colours and perspective to transform the flat surface of the wall into a facade with undulating walls full of windows and small balconies, typical elements of Spanish modernism.
The artwork is an example of mural advertising, a work of street art created for a brand, in this case for MV Line Group, a leading company that provides sun and insect protection for homes. It is no coincidence, in fact, that all the painted windows that are not protected by red curtains seem to melt from the heat.
This is not the first time we have seen this kind of work, just think of the GUCCI murals created in different cities around the world for fashion shows or exhibitions.
Cheone’s “The Vision” will be on display until 30 September.