To reflect on 2020 and to look forward to a better 2021, Coca-Cola has modified its iconic can by removing the historic logo.
But only temporarily don’t worry, the initiative has been called “Open to better”, the campaign is obviously limited edition and has been created by 72andsunny available at the moment only in the UK.
In place of the famous logo there will be customizable phrases, after you can write what comes to mind as: “I promise to smile more just for you”, “you’re right, it’s time to take a break” and “I’m not the best in compliments but I’ll try”.

“At coca-cola, we see the world through a glass half full and that’s why, despite the challenges we’ve all faced, the new “open to better” campaign focuses on inspiring hope and optimism in 2021.”
– Read also: Coca-Cola’s campaign about the new normality
With this fun initiative, Coca-Cola hopes to somehow help people feel a little more positive and bring some fun into our daily lives in this new year.
Alternatively, you can also purchase cans with phrases designed and written by Kate Perry and other celebrities that contain phrases such as, ‘I promise to meditate.”

“Open to better” will replace the logo for a while but we’re sure that at least in the UK they won’t regret it, allowing them to create cans that are certainly nice and never seen before.


