Sample_ness, the streetwear platform born from an idea of Alessio Pomioli, continues its experimentation through an editorial video in which 6 different personalities, in terms of age, profession and origin, express their idea of creativity.
The way they interpret it, the way they feel it and the opinion they have of it.
After the first editorial, Alessio changes the rules of the game by creating a product that, in form and content, is different from everything we are used to seeing.
“Creative Generazioni is an editorial that investigates the sense of creativity, the generational interpretations and the nature of creativity.
What we have discovered is surprising. Except in some cases, where creativity is understood as a consequence of certain situations, in many others, creativity is an instinct.
It’s what we love to do, the will to express ourselves, an innate ability.
We believe that in every individual there is creativity, even where it seems to be absent and we see it as the ability to succeed in something where others have failed. To have an intuition and the determination to chase it.
There may be a creative mathematician who solves problems through his theories.
Or a creative baker who decides to make bread with 28 cereals, or a plumber who creates the fountain of Bellagio in the sink of your kitchen.
Through this interview we wanted to ask what “the others” think ”
– Alessio Pomioli
Clothes: MARIOS ; Rold Skov.
Video and AD: Alessio Pomioli
Co-AD: Elizaveta Guseva
D.O.P.: Riccardo Mordenti
Interview: Bruno Pomioli, Gaia Tassi, Lucis Del Gatto, Riccardo Mocucci, Sean Cadillac.