Along with the Oscars, which honor the best films and short films of the past year, there is also a competition that awards prizes to the best commercials and advertising campaigns. These are the D&AD Awards, globally the top creative honor that honors commercials video advertising campaigns.
In 1962 a group of British designers and art directors founded this award to celebrate creative communication and raise the standards of their field, so each year the best videos are selected and awarded the different “Pencils,” the statuette of the D&AD Awards.

The goal of the D&ADs is not only to report and highlight the best ideas but also to bring together creative communities and inspire a dialogue, from the first edition to the one in 2022, the winners of which were unveiled just these days.
Participants included all advertising sectors, divided into categories such as animation; art direction; book design; branding; casting; digital; direction or experimental.
In the past, British Design and Art Direction wanted to promote excellence, and still continues along this path as a charity, with a jury of 400 industry experts. In fact, part of the awards goes to educational programs for new talent, a resource for students in creative schools.
The names and winning projects are online at the official D&AD Awards website.