Art “Design Trends”, Studio Desk imagines the world of the future
Artanimated short

“Design Trends”, Studio Desk imagines the world of the future

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Federica Cimorelli
design-trends-studio-desk-immagina-futuro

What do you think the world of tomorrow will look like? What does the future have in store for us? We hope that time will help technological development and improve market ethics, but it’s hard to imagine what it will really be like, it could be both fantastic and disastrous at the same time.
Animation studio Studio Desk and strategy consultancy Frog Design have joined forces to imagine what changes lie ahead and have created three animated videos to show us.

The project in question is entitled “Design Trends”, it is a series of three videos that illustrates the trends of the past year, imagines the possible social and technological changes of the future and projects a scenario of what lies ahead.

With a picturesque, imaginative and vibrant style, Studio Desk founders Emily Downe and Kathrin Steinbacher, joined by Martha Halliday, Nicola Jane Francis and Helena Bonastre, have succeeded in creating visionary, lively and expressive animations. Here are the three episodes.

– Read also: “Being Human Is”, the animated docuseries by Android

E1: Remote Control
In a world where the connection between home and office is non-existent, workers will ask their organizations to provide better tools to improve the employee experience. Technology can mitigate isolation.

E2: Reality Check
In a world where personalized digital experiences extend into our daily lives, individuals will need to have personal control over how they experience their reality.

E3: Radical Responsibility
In a world where radical transparency in the history of a product is possible, consumers will make better choices and brands will have to compete on market ethics.

Words by Federica Cimorelli

Artanimated short
Written by Federica Cimorelli
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