Dickies and Goldies Smashburger come together in a new limited-edition capsule collection launched by Zalando, blending workwear aesthetics, street culture, and a pinch of culinary irony into a formula that radiates urban authenticity.
Five iconic pieces – the Eisenhower Jacket, the Original Work Shirt, the Work Pants 874 Original, a t-shirt with a Burger Backprint, and an apron that looks like it came straight out of a kitchen full of flavor – form the heart of this collaboration. Dickies’ classic cuts are infused with the bold, self-ironic graphics of Goldies, the Berlin burger joint known for its slogan “Best Bad Food in Town.”
The capsule isn’t just clothing – it’s a real reflection on a cultural trend that blends personal expression and lifestyle. At a time when food becomes a form of identity, this collection stands as a visual manifesto for those who live the streets, love bold flavors, and dress with a sense of irony.
For the launch, Zalando turned Berlin into a creative playground with the event Dickies x Zalando Nightshift, featuring DJ sets, gourmet burgers, and art performances. A true celebration of street culture, balancing urban tailoring and pop spirit.
The Dickies x Goldies Smashburger collection is available on zalando.com across all European markets. But be warned: it’s a limited edition. A taste of style that, like a good burger, you don’t want to miss.
