Every gesture matters.
This is the leitmotif behind all the awareness and crowdfunding campaigns launched to concretely help Australia, a country that is losing lives, millions of hectares of land and, according to WWF, over a billion animals due to unstoppable fires.

In this panorama of destruction, there are many initiatives born to help all the associations and organizations that try to save what can be saved with their work.
But, in addition to the many donations from all over the world, of great importance are all the ideas that fashion brands have had to support the cause.

Gucci, Bottega Veneta, Balenciaga, Saint Laurent, Brioni and other giants of the Kering group have collected and donated $687,515 USD that will be donated to various organizations and have promised to participate in reforestation projects in the future.

Others have devised clothing, the proceeds of which will be combined with the rest of the donations to the cause.

Balenciaga Australia Bushfire Disaster Koala Hoodie & T-shirt

The luxury brand has created two different items whose only protagonist is the Australian Koala.
Both the hoodie and the t-shirt are characterized by an illustration of the tender marsupial on a completely white base.
100 percent of the proceeds from the sale will be donated to the most appropriate local conservation organization selected by the Kering Group and Balenciaga sustainability experts.

The unisex Balenciaga Australia Bushfire Disaster hoodie and T-shirt will be on sale exclusively on the Balenciaga website from 13 January.

NOAH’s Australia Benefit long-sleeve tee

NOAH, a brand that has always stood out for its strong ecological footprint, has also joined the cause with the creation of a special t-shirt.
Available in both yellow and white, each t-shirt features a smiling koala in red shorts and a white t-shirt supporting “Australia”.
100% of the sales proceeds will go to WIRES, Australia’s largest wildlife rescue organization.

The NOAH Australia Benefit long-sleeved t-shirt is now available online.

Rowing Blazers Australian Rugby League Authentic Heavyweight Rugby

The American brand Rowing Blazers launched four rugby jerseys inspired by the Ivy League and authentic Australian motifs: the Australian Rugby League Heavyweight Rugby, Australia 1905 Authentic Heavyweight Rugby, Australia 1961 Authentic Heavyweight Rugby and Australia 1908 Authentic Heavyweight Rugby. For them too, 100% of the proceeds will go to Australia’s largest wildlife rescue organization WIRES.

All four pieces are available on the Rowing Blazers website for $195.

There are so many ways to help, buying one of these items is one of many.
Every gesture matters.