Music Dr. Martens and MI AMI announce a new music festival in Milan

Dr. Martens and MI AMI announce a new music festival in Milan

Tommaso Berra
Dr.Martens |

An incalculable desire for live concerts, cancelled by the pandemic for almost a year and a half. Dr. Martens, in collaboration with MI AMI, decides to give a strong signal of return to normality, announcing Tough as You, from Saturday 16 to Sunday, October 17 at Circolo Magnolia in Milan.

Tough as You is just a new chapter in Dr. Martens’ mission to give voice to young artists. Together with well-known names of the scene such as Rkomi or Fast Animals and Slow Kids, emerging but already appreciated names such as Ariete, Memento, Hibiscus, Cmqmartina and Big Mama will take the stage at the Magnolia.

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Un post condiviso da MI AMI (@miami_fest)

During the two-day festival it will be possible to attend not only live performances but also workshops and talks, an opportunity to reflect on issues related to the relationship between music and society.

“Looking at the program of this two-day event gives us a three-dimensional and vivid image of a movement in which music knows how to be the laboratory of a better society, progressive, inclusive and rich in differences. And now that we’ve made the stage, let’s make it play” declared Carlo Pastore and Stefano Bottura, directors of MI AMI.

Dr. Martens’ support is not only addressed to young artists but also to the professionals, who have been hit hard during the stop of the live events. The proceeds from the pre-sales of Tough as You will be entirely donated to Circolo Magnolia, a reference point and symbol for an entire community of fans.

HERE you can buy tickets and register for workshops and talks.

Dr.Martens |
Dr.Martens |
Written by Tommaso Berra
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