When it comes to the work of Drew Tetz, you’re met with a hypnotic blend of visual art, music, and optical illusions. His Instagram profile is a living archive of animated wonders: vinyl records that come to life, prints that move before your eyes, objects that seem to belong to an analog era yet speak the language of the present.
Using the zoetrope technique, Drew Tetz transforms traditional media into small visual marvels. All it takes is a spinning turntable, a strobe light, or even a smartphone camera to see dancing figures explode into motion, geometries chasing each other, and characters animating like magic. The trick lies entirely in the precision with which Drew builds visual sequences — sequences that only reveal themselves when spun, creating a movement illusion reminiscent of early cinema.
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His collaborations speak volumes: from record labels to major brands like Burberry and independentones alike, Drew brings his psychedelic, handcrafted touch wherever there’s room for wonder. His graphic style is sharp, clean, often monochrome but powerfully dynamic. His works echo the DIY spirit of the ’90s, with a meticulous attention to detail and visual sensitivity that make them instantly recognizable.
In an age where everything is digital and instant, Drew Tetz reminds us of the power of analog, of slowness, of the manual gesture. His animations aren’t just to be watched — they’re to be experienced physically, by spinning records, flipping cards, activating real-world objects. It’s an invitation to slow down, to rediscover the wonder hidden in simple mechanisms and rhythmic repetition.
