Style Paris, but make it more Tokyo for Edwin AW23 shot by Melchior Tersen

Paris, but make it more Tokyo for Edwin AW23 shot by Melchior Tersen

Anna Frattini

From Paris to Tokyo without interruption. A photographic journey that takes us on a discovery of the Autumn-Winter 2023 collection by Edwin, Lost in Paris, Found in Tokyo. Behind these images, we find Melchior Tersen, a Parisian photographer who has been capturing subcultures in an extremely realistic and incisive way for years. But let’s find out more about this campaign.

The photographic journey created by Melchior Tersen transcends geographical boundaries and specific cultural contexts. The influences are palpable and go beyond the world of fashion. Tersen, in fact, draws inspiration from Japanese pop culture, transporting us to enigmatic and fascinating locations in Paris and immersing us in the typical Japanese spirit of Tokyo. From simple sensations to cuisine, the photographs of the Parisian photographer are infused with very different elements.

Between curiosity and revelation, we are invited to gradually discover the hidden setting, immersing ourselves and fully experiencing the ambiguity and charm of all these elements. The collection is available in Edwin stores and online.

Written by Anna Frattini
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