In the vibrant landscape of fashion photography, Etnia Barcelona unveils its Spring-Summer 2025 collection through the visionary lens of Spanish photographer Txema Yeste. A campaign that goes beyond merely capturing images, transforming eyewear and settings into pure visual poetry.

Txema Yeste’s Vision: An Immersion into Visual Art

Yeste’s photographs amplify the collection’s chromatic energy, creating a play of contrasts against cobalt blue backdrops with a surrealist flavor. Each shot does more than showcase the models—it elevates them, embedding them in an aesthetic universe where creativity and technical precision merge to craft works of art. Viewers are invited to look beyond the surface, delving into the intensity of an artistic vision that redefines the very essence of fashion.

Be An Artist: The Manifesto of Etnia Barcelona

Under the banner of the slogan “Be An Artist,” Etnia Barcelona celebrates individuality and creative boldness. This campaign becomes an invitation to live with an artistic spirit, where every stylistic choice serves as a form of personal expression. The SS25 collection features 43 optical models and 23 sunglasses, with vibrant colors and innovative designs reflecting the brand’s philosophy: a celebration of uniqueness and identity.

A Commitment to Quality and Sustainability

Founded in 2001, Etnia Barcelona stands out for its use of color and the quality of its materials, such as Mazzucchelli’s natural acetate and HD mineral glass lenses. With global distribution and a strong creative identity, the brand continues to revolutionize the eyewear world, staying true to its independent and visionary spirit.