The community of enthusiasts in the world of LEGO is enormous and involves adults, children and adults who have remained a bit of a child. With LEGO, practically every type of scale reproduction has been created, from large monuments to the sets of movies and TV series. One of the latest projects created using the world’s most famous toy bricks is a typography studio, the brainchild of artist Craig Ward.
The English graphic designer and art director has a career in the important Grey communication agency, along with other very interesting projects, such as the rebranding of the English national soccer team (only the second designer in history to do so). Other projects include the Amazon best seller “Popular Lies* About Graphic Design”.

Craig Ward’s latest challenge is “the search for the perfect LEGO font,” as he calls the project, called Brik Font. Through combinations of LEGO, Ward reinvented numbers and letters, serif or sans, playing with the shapes of the bricks, both traditional squares and more unusual shapes such as round pieces or those cut at 45 degrees.

The study of lettering takes up some of the most famous fonts used in graphics and publishing. These include Helvetica, Futura, New Alphabet, Slab Serif and even Garamond, the font used for almost all books.
“The Brik Font project is driven by the idea that creativity thrives in restrictions – and I think the LEGO system clearly fits into that concept. The subtleties and nuances of font design often struggle with the shapes of the bricks, the curves and diagonal strokes in particular,” the artist told FrizziFrizzi.
The history of graphic design has always been the product of continuous experimentation with media, colors, shapes and tools, and Brik Font in a way is a union of all this.
Perhaps soon we will find a set of bricks made by Craig Ward in some LEGO store, but not before he has concluded his search for the perfect font.