Just yesterday we told how a brand like RIMOWA is constantly projecting itself into the world of art. 
Bottega Veneta is no different. Last week, in fact, the Italian fashion house presented in Seoul, in front of the 5-star luxury hotel Grand Hyatt, an installation that walks on the line of disquiet and play.

“The Maze”, this is the name of the sixteen-meter-long labyrinth composed of a triangular metal structure completely “Parakeet” Green, the brand’s signature pantone. 

A totally immersive construction that does not contain any Bottega Veneta products. The room at the center of the labyrinth, however, is covered by synthetic foxtails that evoke some of the looks of the FW21 “Salon 2″ presented last April at Berghain, the temple of Berlin music. 

The one in Seoul is a pop-up installation that in some ways recalls the TV series Squid Game by South Korean director Hwang Dong-hyuk, not because of the triangular shape of the structure that has long been a symbol of the fashion house, but because it is a distressing game – monochrome plays a key role in this sense – and at the same time simple, disorienting and confusing.