For the first time Barilla meets the fashion world and dresses up with a new fuchsia packaging signed GCDS, a limited and exclusive edition, almost sold out, presented in a short film by Nadia Lee Cohen.

The film is a clear reference to 1960s cinema, Douglas Sirk and Alfred Hitchcock’s films, and recalls the typical Italian atmosphere, where the main characters are Sophia Loren and a plate of spaghetti with tomato and basil offered to a host of diners, all of them dressed up by GCDS.

Enjoy the show and keep your mouth watering!

Text by Giordana Bonanno.