Dinner’s Ready: the new GCDS x Barilla commercial starring Sophia Loren

17 October 2019

A table set at GCDS home and a huge plate of spaghetti, tomato and basil served by the iconic Italian actress Sophia Loren.

For the first time Barilla meets the fashion world and dresses up with a new fuchsia packaging signed GCDS, a limited and exclusive edition, almost sold out, presented in a short film by Nadia Lee Cohen.

The film is a clear reference to 1960s cinema, Douglas Sirk and Alfred Hitchcock’s films, and recalls the typical Italian atmosphere, where the main characters are Sophia Loren and a plate of spaghetti with tomato and basil offered to a host of diners, all of them dressed up by GCDS.

Enjoy the show and keep your mouth watering!

Text by Giordana Bonanno.


Keep up to date!
Receive the latest news about art, music, design, creativity and street culture.