Art Geoff McFetridge Has The Gift Of Synthesis

Geoff McFetridge Has The Gift Of Synthesis

Federica Cimorelli

Synthesis is an art, an intrinsic ability in each of us that, if used with intellect and foresight, can allow us to give a more comprehensible and ordered form to our thoughts. Being able to apply it to design and illustration is not an easy process, but an exercise that requires training and daily analysis of one’s surroundings. Canadian artist and designer Geoff McFetridge is the contemporary representative par excellence. Let’s discover it together. If you have never seen one of his works, don’t worry, the art of Geoff McFetridge is essential, quick to read, but also rich in meaning, poetic and engaging. It is enough to start from this awareness to be able to appreciate it.

Readability is the first element that comes to the aid of the viewer, it is a very important prerequisite that marks the limits of design and clearly shows the idea behind the thought. Beyond this stage, it is all about discovery, because his work is full of a thousand nuances.

The Canadian artist takes inspiration from the outside world, changes its perception and manipulates its understanding. His art is accessible because it stems from a universal and shared language; it is a multiform, complex and convoluted practice.

– Read also: Holly Stapleton and her minimal and colourful illustrations

See a selection of his work here, follow him on Instagram and visit his official website.

Written by Federica Cimorelli
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