Gucci and its Creative Director Alessandro Michele have just unveiled the new Gucci “Exquisite” campaign. A true homage to cinema and one of its most extraordinary masters, film director Stanley Kubrick.
Alessandro Michele tells firsthand how much the world of cinema has always been a fascination for him, thanks to its ability to tell stories capable of thoroughly investigating reality, the adventure of human life and its drifts.
“When I think of a dress, I never imagine it separate from the story and life of the wearer. A dress, for me, is never just a piece of fabric, rather the instrument through which we are able to narrate who we decide to be, to put into form our desires and the ultimate meaning of our being. This is why I have always thought of my collections as films capable of rendering a cinematography of the present: a score of stories, eclectic and dissonant, capable of sacralizing the human and its metamorphic capacity”.
With the “Exquisite” campaign, Michele sets up what he calls “an act of love” toward Kubrick, a source of deep inspiration for the fashion house’s creative director, who re-inhabits his films by taking the liberty of breaking them down, mixing them up and reassembling them by populating them with Gucci looks.
In the campaign shots we can recognize the settings of some of the New York-born but naturalized British director’s most famous films, including: Barry Lyndon, The Shining, Eyes Wide Shut, A Clockwork Orange and 2001: A Space Odyssey.
“In the selected sequences everything becomes an iconic image, symbolically refined but capable of depositing itself within a decidedly popular culture. In the end, I chose Kubrick also for this reason. What he produced is part of the collective imagination. His being a diviner of vision has made his works as recognizable as the Sistine Chapel, the Virgin of the Rocks or The Simpsons”.
Also contributing to the realization of the campaign was Italian costume designer Milena Canonero, a four-time Academy Award winner for best costumes (the first in 1976 just for Barry Lindon), who was strongly desired by Alessandro Michele himself, who says, “she accepted my invitation to retrace some of the scenes that consecrated her as an undisputed star in the history of film costume. Her presence in this project is for me a moving and invaluable gift”.
Below you can take a look at images from Gucci’s “Exquisite” campaign.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographers & Directors: Mert & Marcus
Make up: Thomas De Kluyver
Hair: Paul Hanlon