Alessandro Michele with the creative direction and Christopher Simmonds with the artistic one, accompany us in a dream world, made of nature, childhood and studded with sweet animals, to present the new pre-fall 2020 Gucci campaign.

Shot by photographer Alasdair McLellan in southern Spain, the campaign is called “So Deer To Me” and presents the items of the Italian fashion house as dresses enriched by floral prints, velvet suits, oversized glasses in pure ’70s style.

A rediscovered innocence, a reminder of when we were children and the feeling that binds us to nature and therefore, to life. Human beings and animals live in symbiosis and harmony, a hymn to serenity and peace of mind but not only.
Since the beginning of this year, Gucci has signed a partnership with The Lion’s Share, an association that deals with the protection of endangered species and their natural habitats. Every time the Italian company shows an animal in a photo, it donates 0.5% of the cost of the campaign to the association.

Below you can take a look at Gucci’s pre-fall 2020 campaign, “So Deer To Me”.