Gucci continues its journey into the digital world

Gucci continues its journey into the digital world

Andrea Tuzio · 5 months ago · Style

If there is one brand that is looking more closely than others at the digital and virtual world, which the Metaverse will make increasingly central to our lives, it is certainly Gucci.
Thanks to the 360° vision of its creative director Alessandro Michele, the Italian fashion house is expanding its horizons like very few other players not only in the fashion world.

Over the past year, Gucci has embarked on a wide-ranging marketing strategy, creating accessories and digital apparel for games and avatars, expanding its universe in the most economically viable directions. 
The landing in the gaming world with partnerships with Tennis Clash, The Sims, Genies, Roblox, Pokémon Go and Animal Crossing are a prime example. The gaming industry in fact reached $159 billion in revenue globally in 2020, to give you a yardstick the film industry earned $100 billion in 2019 – so pre-pandemic.
“It’s different, it’s inclusive, and in that sense, it’s a community akin to fashion. Games today have a strong correlation with the idea of self-expression”, said Robert Triefus, EVP of Gucci during the Vogue Business and TikTok Technology Forum held in March 2021. It’s a chance for gamers to express themselves and personalize their gaming experience even more, while at the same time Gucci is trying to bring home a new slice of audience and market that it wasn’t attracting before.

 
 
 
 
 
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Un post condiviso da SUPERPLASTIC® (@superplastic)

The latest collaboration of the maison in chronological order, which should also go in the digital direction, is the one announced a few days ago with Superplastic
With the phrase “welcome to tha fam” the brand specializing in the creation of digital characters, art toys and accessories and founded by the multifaceted entrepreneur – but also a writer, photographer and filmmaker, as well as having founded at least a dozen other companies including KidrobotPaul Budnitz, announced the joint venture with Gucci. Unfortunately the info ends here but the reception from fans has been crazy.

 
 
 
 
 
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Un post condiviso da Janky (@janky)

Superplastic has already made collaborations with the likes of J. Balvin, Fortnite, Gorillaz and many others and lately created a digital duo that has quickly become a global phenomenon, Janky & Guggimon, characterized by a real personality and a precise background. 

Janky is a self-proclaimed streetwear icon thanks to his raids through dumpsters looking for discarded clothes on movie sets and outside celebrity homes in Beverly Hills.

Guggimon is a fashion horror artist, axe collector, and DJ. While keeping his identity a secret due to social media anxiety, he has amassed a huge fan base.
The two live together at the House of Plastic located just outside of Brooklyn. Fans of the “evil” duo are obsessively addicted to their violent, provocative, and sometimes illegal content.

 
 
 
 
 
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Un post condiviso da Guggimon (@guggimon)

It’s very likely that the Superplastic x Gucci collaboration will result in accessories, toys and almost certainly one or more NFTs as well as a digital collection. We continue to see an escalation of collaborations that, after characterizing 2021, will continue to be a hallmark of contemporary fashion in this just begun 2022.

Gucci continues its journey into the digital world
Style
Gucci continues its journey into the digital world
Gucci continues its journey into the digital world
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Collater.al & Brillo. Together in the name of the love of illustration

Collater.al & Brillo. Together in the name of the love of illustration

Giulia Guido · 1 week ago · Art

We need new imagery, created in pencil, pen, black and white or colour, drawn on a sheet of paper or digitally. We also need a place where we can admire and immerse ourselves in these imaginaries. And what if this place were actually two? 
Collater.al and Brillo have joined forces to give even greater prominence to illustrators who are ready to take us into their world. 

Over the next few months, the Instagram profiles of @collater.al and @brillo_magazine will feature the work of these young talents, who promptly responded to the open call launched by the two magazines, and which you can always review here. 

DANIELE MORGANTI

LORENA SPURIO aka WABISABI

 
 
 
 
 
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Un post condiviso da Collater.al Magazine (@collater.al)

SOFIA ROMAGNOLO aka AZZURROSCURO

 
 
 
 
 
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Un post condiviso da Collater.al Magazine (@collater.al)

MARIANNA POGGIONI

 
 
 
 
 
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Un post condiviso da Collater.al Magazine (@collater.al)

CHARLOTTE LE BLEU

BERTRAND AZNAR

ANTONIO COLOMBONI aka SCOMBINATO

SHUT UP CLAUDIA

EDOARDO MARCONI aka RADIOCOMANDERO

Cover by Carlotte Le Bleu

Collater.al & Brillo. Together in the name of the love of illustration
Art
Collater.al & Brillo. Together in the name of the love of illustration
Collater.al & Brillo. Together in the name of the love of illustration
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“Okja” in ten frames

“Okja” in ten frames

Giulia Guido · 1 week ago · Art

Okja” is a 2017 film directed by Bong Joon-ho. Although it did not rake in awards like the subsequent “Parasite“, “Okja” ranks among the South Korean director’s best works and features an ensemble cast that includes Tilda Swinton, Paul Dano, Lily Collins, Giancarlo Esposito, and Jake Gyllenhaal.

The film tells the story of a young girl who for most of her life has raised a genetically modified “super pig,” building a bond of mutual affection with him. But their lives are set to change drastically as the industry that actually created the animal must take it back to begin the slaughtering process.
This is an exposing film against the mistreatment of animals within the meat industry that manages to deal with the topic by focusing on empathy and friendship. For this very reason in 2019 it was named one of the most influential films of the decade by the New York Times. 

In “Okja,” the state of mind of the protagonist and her animal are reflected in the colors of the sets and the choices related to the cinematography, curated by Darius Khondji (Seven, Midnight in Paris, Uncut Gems), which manage to completely capture the viewer. 

Okja
Okja
Okja
Okja
Okja
Okja
“Okja” in ten frames
Art
“Okja” in ten frames
“Okja” in ten frames
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The illusion of calm in the illustrations of Kento IIDA

The illusion of calm in the illustrations of Kento IIDA

Tommaso Berra · 1 week ago · Art

You know the sky on certain summer days, when you couldn’t find a cloud miles away and everything above our heads is a delicate blue, the color of the sweetest of spun sugars? Illustrator Kento IIDA finds in this atmosphere of calm the inspiration for his works, images of tranquil landscapes but leaving an atmosphere of suspicion, as if something unforeseen will happen soon, or as if something unforeseen has just happened, far from the eyes of possible witnesses.
In these vignettes there are always elements or signs that suggest a movement that breaks the calm, sometimes the movement has already happened or is in progress, as in the case of cars launching from bridges or space missiles lifting angular clouds to the sky like marble sculptures.

Kento IIDA (who is based in Tokyo) incorporates elements of Japanese tradition in his illustrations, thus traditional buildings and views of snow-capped peaks that hint at Mount Fuji appear in these ambiguous scenes, as well as baseball players, a national sport in Japan and probably the artist’s favorite.
There are not only clear skies in the views, however; poetry is also provided by clouds, often single and isolated, or by gloomy skies that sound like an omen, in an increasingly suspended and uncertain time.

Kento IIDA | Collater.al
Kento IIDA | Collater.al
Kento IIDA | Collater.al
Kento IIDA | Collater.al
Kento IIDA | Collater.al
Kento IIDA | Collater.al
Kento IIDA | Collater.al
The illusion of calm in the illustrations of Kento IIDA
Art
The illusion of calm in the illustrations of Kento IIDA
The illusion of calm in the illustrations of Kento IIDA
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Vickie Vainionpää’s code-generated works

Vickie Vainionpää’s code-generated works

Tommaso Berra · 6 days ago · Art

Artistic expression is now no longer bound only to manual gesture, and in some cases not even to the artist’s choice. Vickie Vainionpää‘s works in fact follow that artistic strand in which works are the result of codes, of an algorithm that creates unpredictable solutions by reworking basic information. The Montreal-based artist creates his works through a generative code, which traces a certain number of points placed in a Cartesian plane.
The result is that of twisted shapes like guts or extraterrestrial organic creatures, in which even the color and shades are dictated by the generative code.

The forms are then the basis for oil paintings on canvas, in which the digital forms acquire a presence and matter through the texture of the support, the shadows and the layering of color. Some of these canvases are recently on display in New York at The Hole NYC gallery for the artist’s solo exhibition entitled “Software.”
In Vickie Vainionpää’s works, the relationship between man and machine merges, the physical and virtual experience become interconnected to the point of blurring the genesis of everything. Who creates? Who is created by whom? A series of questions that help read and complicate the present.

Vickie Vainionpää | Collater.al
Vickie Vainionpää | Collater.al
Vickie Vainionpää | Collater.al
Vickie Vainionpää | Collater.al
Vickie Vainionpää | Collater.al

Vickie Vainionpää’s code-generated works
Art
Vickie Vainionpää’s code-generated works
Vickie Vainionpää’s code-generated works
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