After a first collaboration in 2024, Guinness and JW Anderson return with a new capsule collection that expands the dialogue between the Irish beer brand and the label born from the imagination of Jonathan Anderson. While the first chapter introduced the meeting between the historic Irish beer and the creative language of Jonathan Anderson, this second collaboration arrives with a broader global collection composed of 17 pieces.
At the heart of the project is a shared imaginary built on craftsmanship, tradition and popular culture. The inspiration comes from the Irish pub, long considered a place of gathering and conviviality. This atmosphere becomes the starting point for a collection that brings heritage and contemporary design into dialogue. The campaign is fronted by Joe Alwyn and Little Simz.
Compared to the first capsule, this new proposal expands the wardrobe with denim workwear, overalls, chore jackets and JW Anderson’s signature twisted jeans. Many pieces draw direct inspiration from the historic uniforms of Guinness breweries, reinterpreted through the designer’s sartorial sensibility. The result is a balance between functionality and luxury, where the language of workwear meets the experimental approach typical of the London-based brand.
The collection also draws from the visual archive of Guinness, including historic advertisements and references to Irish culture. A white shirt, for example, features a poem originally published in a 1938 Guinness advertisement, transforming a fragment of the brand’s storytelling into a narrative element within the collection.
Great attention has also been given to materials. Textures that recall elements typical of the pub — carpets, bar towels and coasters — are reinterpreted through jacquard, embroidery and custom terry fabrics. Among the most representative pieces is the Guinness Gradient Jumper, an alpaca sweater whose shaded knit recalls the moment when the foam of a pint settles in the glass.
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