When two iconic entities like Patta and Havaianas meet, it’s never just a matter of style. It’s a cultural manifesto, a bridge between generations, stories, and identities. The new collaboration between the Dutch brand and the Brazilian flip-flop giant is no exception: a limited edition capsule rooted in the past to speak to the future, starring a very special protagonist — Edgar Davids.
The Havaianas x Patta
The Patta x Havaianas flip-flops reinterpret the timeless Brasil Logo silhouette, keeping its DNA intact but enriching it with Patta’s bold and recognizable touch. The footbed is striking: the Patta logo in an oversize format mirrors itself on both feet, while the straps sport a subtle yet strong co-branding. There are two color variants — the classic black and white or the vibrant forest green and yellow — both enclosed in customized packaging that’s already a collector’s item: co-branded, decorated with a palm tree and the words Lobi Libi, a simple yet profound message recalling Patta’s roots and community spirit.
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The Campaign with Edgar Davids
However, the beating heart of the campaign is Edgar Davids. A figure that needs no introduction: a world football legend, style icon, symbol of tenacity. Born in Amsterdam to a Surinamese family, Davids embodies the essence of this project. His presence in the campaign goes beyond just a face: it is a message. It’s mentoring, it’s legacy, it’s the awareness that knowledge must be shared and passed on. In every shot, in every frame, there’s an invitation to remember those who came before us and to build bridges for those who will come after.
The Patta x Havaianas will be available from June 6 on patta.nl, on the Patta mobile app, and in stores in Amsterdam, London, Milan, and Lagos. The global launch will follow on June 9 at havaianas.com and selected retailers.
