It was November 2, 2019 when Italian director Alice Rohrwacher and JR decided to find a way to pay homage to the farmers of the Alfina Plateau.
For a long time, the director has been carrying on a battle to raise awareness of the change that is taking place on the Alfina Plateau, where the landscape has been almost completely destroyed to make way for hazelnut monoculture.
Alice has tried in every way to draw the attention of newspapers and presidents of the regions of Umbria, Lazio and Tuscany to the problem, but it seems that, after so long, cinema, the art to which she has dedicated her life, has proved to be the right way to deal with the problem.

Thus was born, almost by chance, the short film “Omelia Contadina“, the result of collaboration, or rather friendship, with the artist JR.
The aim was to pay homage to the farmers of the Alfina Plateau, in a constant struggle against intensive monocultures and speculation, and to help them with the only means at their disposal, art.
The idea was to stage the funeral of the farmers, and therefore of traditional agriculture, celebrated by those same farmers intent on resisting change.
The workers of the land were filmed by Alice while they were carrying on their shoulders, among the farmers of the Alfina Plateau, some enormous silhouettes of peasants made by JR.
But this funeral procession did not end on November 2nd, in fact a few days ago it resumed its journey to the Venice Film Festival, among canals and gondolas, where “Omelia Contadina” was officially presented to the critics and the public.

Defined by the director as “a cinematic action“, the work of Alice Rohrwacher and JR goes far beyond the screen, demonstrating once again the strength and power of art.