After a few seconds from the beginning of the video of Junya Watanabe MAN’s Fall/Winter 22 mini show, I was catapulted directly into 1996 and I couldn’t stay still in my chair and I completely abandoned all modesty dancing like a madman.
Yes, because for this collection the Japanese designer collaborated with a piece of music history and, more generally, of the 90s and 2000s, Jay Kay, front-man and leader of Jamiroquai.
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Raise your hand if you don’t remember Virtual Insanity, single extracted from Travelling Without Moving, Jamiroquai’s third studio album, well, the digital presentation of the collection is a sort of remake of the very famous video of the Jamiroquai song, in which Jay Kay dances in an absolutely iconic way inside a semi-empty room, with a gray ceiling and an aseptic atmosphere.
Jay Kay founded Jamiroquai in 1992 and has enjoyed enormous success globally, not only for his distinctive voice but also for his unique style that takes inspiration from the Iroquois or Haudenosaunee, a Native American population originally settled between the present United States of America and Canada from which the band takes its name, and other indigenous cultures of the world. There is no shortage of collaborations, among the most important are those with Carhartt, Levi’s and New Balance.
Also read: Junya Watanabe, the ordinary that becomes extraordinary
Junya Watanabe, Jay Kay and the Secretariat of Mexican Culture have joined forces for this FW22 that brings together the aesthetic of the Japanese designer with the typical colors and patterns of the Iroquois and the originality of Jay Kay.
In addition to draped outerwear with vibrant patterns reminiscent of those of Native American indigenous peoples, also in collaboration with Pendleton Woolen Mills, and jackets and sweaters with patchwork designs, hats (a fundamental and super-characteristic part of Jay Kay) come directly from London-based designer Benny Andallo.
Below you can take a look at Junya Watanabe MAN’s FW22 mini show.
