Kit Kat and packages that become origami

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17 September 2019

To reduce the use of plastic, Nestlé has announced the arrival of new packaging for Kit Kat made of origami paper and ready to become paper cranes.

Eco-sustainability and plastic waste is an issue that affects everyone, especially large companies, which try in any way to renew the materials they use, especially with regard to packaging and packaging. 

Nestlé, the food industry giant, had a brilliant idea to replace the Kit Kat wrapper, the famous wafer, and chocolate snack found in any machine in the world. The red plastic box will be changed with a very similar one, but made of origami paper, the one that allows you to make small paper sculptures with animal shapes (those that El Profesor in Money Heist compulsively folds while dealing with the police). In addition, the envelope will be printed on the steps to make paper cranes. 

Unfortunately for us, for the moment these new packages will be adopted only in Japan, where the sale of Kit Kat reaches about 4 million units per day. Statistics say that this invention will enable the company to reduce its annual plastic use by 380 tonnes. 

Nestlé, well done!  

Kit Kat e le confezioni che diventano origami | Collater.al
Kit Kat e le confezioni che diventano origami | Collater.al
Kit Kat e le confezioni che diventano origami | Collater.al
Kit Kat e le confezioni che diventano origami | Collater.al
Kit Kat e le confezioni che diventano origami | Collater.al
Kit Kat e le confezioni che diventano origami | Collater.al
Kit Kat e le confezioni che diventano origami | Collater.al

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