Kith is not simply a brand. The one founded by Ronnie Fieg is a powerhouse that in 10 years has been able to put together a series of collaborations, activations and ideas that express the true essence of what Kith represents for the entire streetwear world in its broadest sense.
On the occasion of the 10th anniversary of its founding, Kith has unveiled and put on sale The KXTH Book, a book of over 300 pages in which are described and recounted the key moments that led the brand to become what it is today.
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With creative direction by Jim Moore and Fieg, styling by Eugene Tong, and photography by Sebastian Kim, The KXTH Book encapsulates the most important projects involving the brand over the course of its decade-long existence.
About the projects he holds most dear, Fieg said in a press release: “I don’t think I could single out one project. I love every project I’ve worked on for different reasons. I do look back and see things we could’ve done much better, but we wouldn’t be in the position we are today if we didn’t do things the way we did them back then. It’s all a part of the journey”.
Sul futuro del brand invece ha detto: “We want to continue to maximize our potential by approaching projects tastefully and with tact. Since Kith a lifestyle brand/company, there are so many parts of my life that I haven’t yet tackled through the brand lens. So as we grow, we will continue to add new dimensions to create a holistic experience for customers”.
The KXTH Book is already available in all Kith stores and online through the brand’s web shop.
